Starbucks: Do we really want it our way?

What’s the secret behind a coffee company hailing from an often-wet, increasingly-cosmopolitan city in the northwest of the United States also home to Microsoft, Boeing and Frasier? What started out as a small, waterfront, independent coffee shop is now a mega-chain spanning the world. How’s that? I’d like to offer a suggestion on one of the many factor’s that may …